Video marketing is effective because people feel most connected when they meet face to face. Most people would prefer to spend three minutes watching a video showcasing a person or a business than spending twenty minutes reading text.  Your viewer will know immediately if they like you and what you are offering, based on your video presence.  That is why it is important to work with a videographer who makes you feel comfortable, who takes the time to assess your needs and who makes you and your business look fabulous.